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Industry veteran launched and scaled some of the category's most recognized brands, including Mane by Jen Atkin, ELF Cosmetics and Revolution Beauty.
July 1, 2025
By: TOM BRANNA
Editor
Revive Collagen appointed Shawn Haynes president – Americas. With more than 25 years of beauty industry experience, he launched and scaled some of the category’s most recognized brands including Mane by Jen Atkin, ELF Cosmetics and Revolution Beauty. Most recently, Haynes was president of Wyn Beauty by Serena Williams. At Revive Collagen, he leads the company’s US expansion. “Shawn has an outstanding track record of transforming emerging brands into global success stor...
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